Last Updated: 2 November 2026

Welcome to Don’t Be A Melt (https://dontbeamelt.com/).

At Don’t Be A Melt, we respect your privacy and are committed to protecting your personal information. Whether you’re browsing our collection of wax melts, scented candles and home fragrances, creating an account, placing an order or contacting our customer support team, we believe your information should be handled responsibly, securely and transparently.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit or shop on our website.

It also explains your rights under applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as amended.

By using our website, you acknowledge that this Privacy Policy is available to you. Where your consent is required for particular activities, we will request it separately.

1. Who We Are

Don’t Be A Melt is an online retailer offering home fragrance products, wax melts, scented candles and related products.

Website: https://dontbeamelt.com/

Trading Name: Don’t Be A Melt

Legal Business Name: [Don’t Be A Melt]

Registered or Business Address: [Croydon, London, United Kingdom]

Privacy Contact Email: [customer-support@dontbeamelt.com]

For the purposes of UK data protection legislation, the business operating Don’t Be A Melt is the data controller for personal information collected and processed through our website, except where another organisation acts as an independent controller.

If you have questions about this Privacy Policy or how we handle your personal information, please contact us using the details above or through our website’s Contact Us page.

2. Information We Collect

We may collect personal information when you browse our website, create an account, place an order, contact us or interact with our services.

Personal and Contact Information

This may include:

  • Full name
  • Email address
  • Telephone number
  • Billing address
  • Delivery address
  • Account login details
  • Information you provide when contacting us

Order and Transaction Information

When you make a purchase, we may collect information such as:

  • Products purchased
  • Order number and order date
  • Order value and payment status
  • Selected delivery method
  • Billing and shipping details
  • Order history
  • Returns, refunds and cancellation requests
  • Customer service correspondence

Payment Information

Payments may be processed through secure third-party payment service providers.

Depending on the payment method selected, those providers may process card details, billing information and transaction verification data.

We may receive limited payment information, such as transaction identifiers, payment status and masked card details, where provided by the payment processor.

We do not need to receive or store your full payment card details to administer an order when payments are handled by an external payment provider.

Technical and Website Usage Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited
  • Referral sources
  • Date and time of visits
  • Website interactions
  • Cookie identifiers and preferences
  • Security and diagnostic information

The information collected depends on the technologies operating on our website and your applicable privacy choices.

Marketing Preferences

Where applicable, we may record whether you have agreed to receive promotional communications, your marketing preferences and any requests to unsubscribe.

3. How We Use Your Personal Information

We use personal information only where we have a valid lawful basis and a legitimate business purpose.

Processing and Delivering Orders

We use customer information to:

  • Confirm purchases
  • Process payments
  • Prepare and fulfil orders
  • Arrange delivery
  • Provide tracking information
  • Manage cancellations and returns
  • Process refunds
  • Communicate important order updates

The primary lawful basis is performance of a contract with you.

Providing Customer Support

We use relevant personal information to respond to enquiries, investigate delivery issues, manage complaints and provide assistance with purchases.

Depending on the circumstances, the lawful basis may be performance of a contract, compliance with a legal obligation or our legitimate interests in providing effective customer service.

Managing Customer Accounts

If you create an account, we may process information needed to maintain your account, authenticate access, display order history and provide account-related features.

The lawful basis is generally performance of a contract.

Improving Our Website and Services

We may analyse website performance, troubleshoot technical issues, improve navigation and understand how customers use our services.

Where we rely on legitimate interests, those interests include maintaining a functional, secure and effective online shop.

Where analytics technologies require consent, we will seek that consent before using them.

Fraud Prevention and Website Security

We may use transaction information, technical data and other relevant details to identify suspicious activity, protect customer accounts and prevent unauthorised transactions.

Our lawful basis may include legitimate interests in preventing fraud and protecting our business and customers, or compliance with applicable legal obligations.

Legal and Regulatory Compliance

We may process and retain certain personal information to comply with accounting, taxation, consumer protection and other legal obligations.

Marketing and Promotions

Where permitted by applicable law, we may send information about products, offers, collections or other relevant updates.

We will obtain consent where required and provide appropriate opportunities to opt out.

We will not treat placing an order as automatic permission for every type of marketing communication.

4. Our Lawful Bases for Processing

Under UK data protection law, personal information must be processed on an appropriate lawful basis.

Depending on the activity, we may rely on:

Contract: Where processing is necessary to provide products or services you have requested, including processing and delivering orders.

Legal Obligation: Where we must process information to comply with applicable laws, such as tax and accounting requirements.

Legitimate Interests: Where processing is necessary for our legitimate business interests, such as maintaining website security, preventing fraud and improving customer support, provided those interests are not overridden by your rights and freedoms.

Consent: Where you have given valid consent for a specific purpose, such as certain marketing activities or non-essential cookies.

Where processing relies on consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Sharing Information with Suppliers and Fulfilment Partners

To fulfil customer orders, we may work with third-party suppliers, warehouses, distributors and fulfilment partners.

Where necessary, we may share limited personal information with these partners, including:

  • Customer name
  • Delivery address
  • Contact details needed for delivery
  • Products ordered
  • Order reference
  • Relevant delivery instructions

This information is shared for purposes such as preparing orders, arranging dispatch, delivering products and resolving fulfilment issues.

Depending on the arrangement, these organisations may act as data processors on our behalf or as independent data controllers.

We aim to share only information reasonably necessary for the relevant purpose and to put appropriate contractual and organisational protections in place where required.

We do not authorise suppliers to use customer information for their own unrelated marketing simply because they are fulfilling an order.

6. Other Third Parties We May Share Data With

Depending on the services used to operate our website, personal information may also be shared with:

Payment Providers: To authorise payments, process refunds and help prevent fraudulent transactions.

Delivery Companies: To transport orders, provide tracking updates and manage delivery enquiries.

Website Hosting and Technical Providers: To operate, maintain, secure and support our website.

Customer Support Providers: To help manage enquiries, complaints and service requests.

Email Service Providers: To deliver transactional emails and permitted marketing communications.

Analytics and Advertising Providers: Where used, and subject to applicable consent and data protection requirements.

Professional Advisers and Authorities: Where necessary for legal, accounting, regulatory or legitimate business purposes.

We do not sell personal information to third parties in exchange for payment.

Any sharing of personal information for advertising or other purposes will be described transparently and carried out in accordance with applicable law.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, remember preferences and understand how our services are used.

Cookies are small files stored on your device when you visit a website.

Depending on the technologies enabled, cookies may fall into the following categories.

Strictly Necessary Cookies

These support essential website functions, such as maintaining shopping baskets, enabling checkout, protecting accounts and supporting security.

Consent is not generally required for cookies that meet the applicable strictly necessary exemption.

Functional Cookies

These may remember preferences or provide additional website features.

Consent will be requested where required by law.

Analytics Cookies

These may help us understand visitor numbers, website performance and how customers interact with different pages.

We will apply the consent requirements relevant to the particular analytics technologies used.

Advertising and Marketing Cookies

Where used, these may support advertising measurement, personalised promotions or other marketing activities.

We will obtain consent where required before activating advertising tracking technologies.

Managing Cookie Preferences

You can manage applicable non-essential cookie preferences through our website’s cookie controls, where provided.

You may also control or delete cookies through your browser settings.

Disabling certain cookies may affect optional website features.

For more information, please refer to our Cookie Policy, where available.

8. Email Marketing and Promotional Communications

We may offer customers the opportunity to subscribe to newsletters, product announcements, special offers and other promotional communications.

Where consent is required, we will request it before sending marketing communications.

In certain circumstances, applicable law may permit marketing to existing customers under the relevant soft opt-in rules, provided all legal conditions are met.

You can opt out of marketing emails by using the unsubscribe link included in the message or contacting us directly.

Unsubscribing from marketing does not prevent us from sending essential transactional communications, including order confirmations, delivery updates and important account notifications.

9. Customer Accounts and Password Security

If you register an account with Don’t Be A Melt, we may store the information necessary to manage your account and provide account-related features.

Passwords should be protected using appropriate security measures, including secure hashing where applicable.

You are responsible for keeping your account credentials confidential and notifying us if you suspect unauthorised access.

We recommend choosing a strong, unique password and avoiding the reuse of passwords across different websites.

If you would like to request account deletion, please contact us.

Certain transaction records may need to be retained even after an account has been closed where required by law.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, accounting, regulatory and contractual obligations.

Retention periods depend on the type of information and the reason it is held.

For example:

Order and Transaction Records: Retained for the period required by applicable accounting, tax and legal obligations.

Customer Account Information: Retained while the account remains active and for a reasonable period afterwards where necessary for legal or legitimate business purposes.

Customer Support Communications: Retained for a period appropriate to resolving enquiries, maintaining service records and managing potential disputes.

Marketing Preferences: Retained while relevant to marketing activities, including records needed to respect unsubscribe requests.

Website Security Logs: Retained for an appropriate period based on security needs and operational requirements.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it, subject to applicable legal obligations.

11. International Data Transfers

Some of our service providers or technical systems may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to comply with applicable data protection requirements.

Depending on the destination and circumstances, these may include recognised adequacy regulations, appropriate contractual safeguards or another lawful transfer mechanism.

Where required, we will also assess relevant risks associated with international transfers.

You may contact us for further information about the safeguards applicable to your personal information.

12. How We Protect Your Personal Information

We take the security of customer information seriously.

We aim to use appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures may include:

  • Encrypted website connections using HTTPS
  • Access controls for administrative systems
  • Appropriate account authentication
  • Secure payment processing arrangements
  • Software updates and security maintenance
  • Restricted access to customer information
  • Monitoring and investigation of security incidents
  • Appropriate contractual protections with service providers

Although we take reasonable precautions, no internet-based system can be guaranteed completely secure.

If a personal data breach occurs, we will assess it and make any notifications required by applicable law.

13. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the following rights concerning your personal information.

Right of Access: You may request confirmation of whether we process your personal information and obtain access to it.

Right to Rectification: You may ask us to correct inaccurate information or complete incomplete information.

Right to Erasure: You may request deletion of personal information in circumstances where the law provides this right.

Right to Restrict Processing: You may ask us to restrict certain uses of your personal information where applicable.

Right to Data Portability: You may request certain personal information in a structured, commonly used and machine-readable format where the legal conditions are met.

Right to Object: You may object to processing based on legitimate interests in certain circumstances.

Right to Object to Direct Marketing: You have the right to object to processing of your personal information for direct marketing purposes at any time.

Right to Withdraw Consent: Where processing relies on consent, you may withdraw that consent.

Rights Relating to Automated Decision-Making: You may have additional protections where decisions are made solely through automated processing and produce legal or similarly significant effects.

These rights are not absolute and may be subject to legal exceptions.

To exercise your rights, please contact us using the privacy contact details provided in this policy.

We may request information reasonably necessary to verify your identity before responding.

We will respond within the period required by applicable data protection law.

14. Automated Decision-Making and Profiling

Certain website services, payment processors or fraud prevention systems may use automated tools to help identify suspicious transactions or provide relevant website functionality.

Where automated processing is used, we will assess the applicable legal requirements.

If we carry out solely automated decision-making that has legal or similarly significant effects on individuals, we will provide the additional information and safeguards required by law.

15. Children’s Privacy

Don’t Be A Melt is a general online retail website and is not intended to collect personal information directly from children without an appropriate legal basis.

We do not knowingly seek unnecessary personal information from children.

If you believe a child has provided personal information in circumstances that require parental authorisation or another legal safeguard, please contact us so we can review the matter.

16. Links to External Websites

Our website may contain links to third-party websites, including payment providers, delivery tracking services or other external resources.

These websites operate independently and may have their own privacy policies.

We recommend reviewing the privacy information provided by any external website before submitting personal information.

We are not responsible for the independent privacy practices of third-party websites outside our control.

17. Information Required to Complete Purchases

Certain personal information is necessary to process an order and fulfil our contract with you.

For example, we generally require your name, delivery address and appropriate payment information to arrange delivery and complete a purchase.

If essential information is not provided, we may be unable to process your order or provide the requested service.

Other information, such as optional marketing preferences, is not required to complete a purchase.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, business operations, service providers or applicable legal requirements.

Any revised policy will be published on this page with an updated revision date.

Where changes materially affect how personal information is processed, we will provide additional information or seek consent where required.

We encourage customers to review this page periodically.

19. Complaints and the Information Commissioner’s Office

If you have concerns about how we handle your personal information, please contact us first so we can investigate and respond.

You also have the right to raise a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information Commissioner’s Office

Website: https://ico.org.uk/

The ICO provides guidance on data protection rights and how to raise concerns about an organisation’s handling of personal information.

20. Contact Us About Privacy

If you have any questions about this Privacy Policy, wish to exercise your data protection rights or need assistance with a privacy-related enquiry, please contact us.

Don’t Be A Melt

Website: https://dontbeamelt.com/

Email: [customer-support@dontbeamelt.com]

Business Address: [Croydon, London, United Kingdom]

Contact Page: https://dontbeamelt.com/contact-us/

We are committed to treating personal information with care and responding to privacy enquiries in accordance with applicable law.

Don’t Be A Melt — Beautiful Fragrances, Thoughtful Shopping and Respect for Your Privacy.